Storytelling

Nick and Nora at the 21 Club.

The 21 Club became one of New York's most celebrated destinations, its reputation built on impeccable hospitality, secrecy, and an unwavering commitment to doing things with style.

Nick and Nora at the 21 Club.

The 21 Club became one of New York's most celebrated destinations, its reputation built on impeccable hospitality, secrecy, and an unwavering commitment to doing things with style.

The Two-Sip Martini: A Lesson in Restraint. - HISTORY COMPANY

The Two-Sip Martini: A Lesson in Restraint.

These petite icons capture all the character and ceremony of the classic cocktail in a more approachable three-ounce pour.

The Two-Sip Martini: A Lesson in Restraint.

These petite icons capture all the character and ceremony of the classic cocktail in a more approachable three-ounce pour.

Last Call at the Copa Room. - HISTORY COMPANY

Last Call at the Copa Room.

In the golden age of Las Vegas, the Copa Room at the legendary Sands Hotel was the place to be seen.

Last Call at the Copa Room.

In the golden age of Las Vegas, the Copa Room at the legendary Sands Hotel was the place to be seen.

How Much Vermouth? - HISTORY COMPANY

How Much Vermouth?

Modern bartenders and cocktail historians argue that vermouth is not an afterthought but an essential ingredient that softens the spirit, adds complexity, and transforms the drink into a true Martini.

How Much Vermouth?

Modern bartenders and cocktail historians argue that vermouth is not an afterthought but an essential ingredient that softens the spirit, adds complexity, and transforms the drink into a true Martini.

The Garden Martini. - HISTORY COMPANY

The Garden Martini.

At inventive bars, bartenders are experimenting with vegetable-infused vermouths and savory summer flavors that bring a fresh, vibrant character to classic drinks. 

The Garden Martini.

At inventive bars, bartenders are experimenting with vegetable-infused vermouths and savory summer flavors that bring a fresh, vibrant character to classic drinks. 

Cocktails at the Gargoyle Club. - HISTORY COMPANY

Cocktails at the Gargoyle Club.

Long before celebrity lounges and velvet-rope exclusivity became clichés, London had the Gargoyle Club at 69 Dean Street in Soho.

Cocktails at the Gargoyle Club.

Long before celebrity lounges and velvet-rope exclusivity became clichés, London had the Gargoyle Club at 69 Dean Street in Soho.