Storytelling

How Much Vermouth? - HISTORY COMPANY

How Much Vermouth?

Modern bartenders and cocktail historians argue that vermouth is not an afterthought but an essential ingredient that softens the spirit, adds complexity, and transforms the drink into a true Martini.

How Much Vermouth?

Modern bartenders and cocktail historians argue that vermouth is not an afterthought but an essential ingredient that softens the spirit, adds complexity, and transforms the drink into a true Martini.

The Garden Martini. - HISTORY COMPANY

The Garden Martini.

At inventive bars, bartenders are experimenting with vegetable-infused vermouths and savory summer flavors that bring a fresh, vibrant character to classic drinks. 

The Garden Martini.

At inventive bars, bartenders are experimenting with vegetable-infused vermouths and savory summer flavors that bring a fresh, vibrant character to classic drinks. 

Cocktails at the Gargoyle Club. - HISTORY COMPANY

Cocktails at the Gargoyle Club.

Long before celebrity lounges and velvet-rope exclusivity became clichés, London had the Gargoyle Club at 69 Dean Street in Soho.

Cocktails at the Gargoyle Club.

Long before celebrity lounges and velvet-rope exclusivity became clichés, London had the Gargoyle Club at 69 Dean Street in Soho.

Where Cocktail Culture Became an Art Form. - HISTORY COMPANY

Where Cocktail Culture Became an Art Form.

Drinks such as the Corpse Reviver #2, White Lady, and Hanky Panky gained lasting fame through the Savoy’s bar program and printed recipes.

Where Cocktail Culture Became an Art Form.

Drinks such as the Corpse Reviver #2, White Lady, and Hanky Panky gained lasting fame through the Savoy’s bar program and printed recipes.

Everyday Glass of the Italian Countryside.

Everyday Glass of the Italian Countryside.

What makes farmhouse tumblers so enduring is the way they invite living without fuss.

Everyday Glass of the Italian Countryside.

What makes farmhouse tumblers so enduring is the way they invite living without fuss.

In Praise of the Chatos Glass.

In Praise of the Chatos Glass.

These little glasses encourage wine to be shared freely and frequently, whether filled from a cask behind the counter or poured alongside a plate of tapas.

In Praise of the Chatos Glass.

These little glasses encourage wine to be shared freely and frequently, whether filled from a cask behind the counter or poured alongside a plate of tapas.