The Man Behind the Boulevardier.

Long before influencers chronicled the social scene, there was Erskine Gwynne—the American expatriate, publisher, editor, and consummate man-about-town who captured the glamour of Jazz Age Paris. In 1927, Gwynne founded The Boulevardier, an English-language magazine devoted to the city's cafés, nightclubs, fashion, arts, and colorful personalities. A fixture in the salons and bars frequented by the Lost Generation, he moved effortlessly among writers, artists, aristocrats, and bon vivants, chronicling a Paris where every evening promised another unforgettable story. His magazine lasted only a few years, but the stylish world it celebrated has never lost its allure.

Gwynne's greatest legacy may not be found on the printed page, but in the cocktail glass. Harry Craddock of London's Savoy Hotel created the Boulevardier in honor of Gwynne and his magazine—a sophisticated marriage of bourbon, Campari, and sweet vermouth that remains a cornerstone of classic cocktail culture nearly a century later. Today, the drink is best enjoyed in the Boulevardier Double Rocks Glass, designed with generous proportions and timeless elegance worthy of the cocktail's cosmopolitan origins. Raise one in Gwynne's memory, and you're toasting more than a remarkable drink. You're saluting an era when conversation sparkled, publishing shaped culture, and the boulevard was the center of the civilized world.

Unearth a world of vintage-style glassware, classic barware, and retro drinkware curated for cocktail connoisseurs and home bar collectors at Barware Essentials. Whether you're searching for a distinctive gift or elevating your home bar collection, each piece tells a story with every pour.